Gym second, community first
Kreo is a gym offering sports activities for parents and kids, but really, it's a space to build bonds and find support as a parent. The visual identity reflects this warm and energetic spirit: bright colors, photos full of movement, funky types. I worked on both social media assets and print materials.
Kreo Lab
Kreo Lab is Kreo's more elegant twin: a pilates reformer studio with a premium feel. The loud color palette makes room for softer pastels, beige and light blue. Kreo Lab logo moves like the reformer itself: a cart sliding between two poles, balancing strength and control, freedom and equilibrium. It's not only decoration but a structural part of the graphic system.
TwentyForm
TwentyForm is a 24/7 pilates reformer studio. The name plays on "24" and "reformer", and the logo picks up where Kreo Lab's leaves off, styled like a neon sign.
