A joyful identity for the Missoni B-side

At Frank Studio I took part in the redesign of M Missoni, the younger and more playful side of the Missoni house. The new identity is deliberately colourful: bold blocks of colour give the brand a joyful, slightly irreverent spirit of its own.

Packaging & Manifesto

I joined the team later in the project and took on two pieces of the system: the packaging and the M Manifesto. The boxes turn the palette into an object while the Manifesto puts its attitude and heritage into words.